Scout has added a prestigious new brand to its stable of clients within the lifestyle and design industry. After successfully pitching against other agencies, Scout has been enlisted to manage the public relations and corporate LinkedIn presence for celebrated homeware company, Carrol Boyes (Functional Art). In addition, company director Lauren Shantall will consult on communications around the brand’s expansion of its longstanding presence in Australia, and the extension of its South African business.
With over 22 dedicated stores in South Africa, its products available in 30 countries and a signature aesthetic that incorporates functionality and sculptural design, Carrol Boyes (Functional Art) has become a household name. Since its inception, the company has gained worldwide acclaim as the source of hand-crafted, high-quality kitchenware, home décor, fashion accessories, glassware, office-related merchandise and even a range of Carrol Boyes Wines in collaboration with Barnardt Boyes.
Lauren Shantall says of this appointment: “It’s an incredible opportunity to work with a company as distinguished and socially committed as Carrol Boyes. Not only is its expansive collection of work impressive, but its cultural inclusivity, charitable support and empowerment of women make it an organisation that we are privileged to be in partnership with.”
“The success of the Carrol Boyes (Functional Art) business is one to make all South Africans proud,” Shantall continues. “Designer and artist Carrol Boyes leads the way for local design brands wishing to establish a global footprint, and we feel proud to be able to assist this distinctive homeware brand in cementing ongoing relationships with its existing consumers and forging new connections with its next wave of consumers both here and abroad!”
The Scout portfolio includes a selection of internationally lauded and proudly South African design studios, wine estates and top industry trade shows. The agency’s clients include award-winning local lighting company willowlamp, 100% Design South Africa, Investec Cape Town Art Fair, PPC Imaginarium, Kat van Duinen, Good Food & Wine Show and others. To find out more, visit laurenshantall.com.
For more information on Carrol Boyes (Functional Art), visit www.carrolboyes.com.