Advanced green technology company Probio has appointed integrated communications agency Scout to guide their brand, drive e-commerce and head up public relations.

Integrated Communications Agency, Scout, has added Probio – Advanced Probiotic Technology, to its client base. Probio is a South African company that develops and produces non-toxic, fully bio degradable and sustainable probiotic chemical alternatives. They manufacture a wide array of both retail and commercial products, and are on the forefront of green technology in South Africa.

Scout will focus on building the reputation and furthering the reach of Probio by helping to develop and enrich their brand and expose their products to a wider market. The Cape Town-based integrated communications agency aims to familiarize the public with alternative technologies and green household products.

Scout was formed by Lauren Shantall, the founder of Trendtalk and Director of design charity Rock Girl. She sits on the content advisory committee of MODLA and has previously been the deputy editor of Elle Decoration and the manager of both the Free World Design Centre and the Design Indaba magazine and expo. Lauren is the recipient of numerous awards, including the prestigious Communication Arts Award (USA).

Other clients include Plascon, C20 Galerie, Busii Information Systems and Galia Gluckman.