New Tribe Coffee Roasting & Tribe Coffee Shop in Buitengracht Street, Cape Town
Local coffee trailblazers Jake Easton, Bradley Juter and Kate Nero have appointed Scout as their go-to communications agency for the launch of their new Tribe Coffee Shop at 112 Buitengracht St, Cape Town. For Tribe Coffee Roasting, the appointment presents an excellent opportunity to build on an existing reputation in the coffee roasting industry and to raise awareness of their new outlet, a stylish concept café located within the new Donford BMW Motorrad Showroom at the same address. The showroom sports a spectacular, precedent-setting space for BMW Motorrad that is enhanced by Tribe’s new designer outlet.
For Tribe Coffee Roasting, the venture presents an excellent opportunity to expand upon its existing café and roastery in the Woodstock Foundry, move into the City Bowl and go beyond. “We had been looking to open an iconic space in town for a while,” explains Kate Nero, “when we met Leon Potgieter of Donford BMW. For us, this is a perfect relationship between one the world’s leading motorcycle brands and our rising lifestyle brand.”
In the new space, Nero and Easton collaborated creatively with interior designer Michelle Trimborn of Design Quarters to conceptualize the café. Tribe’s consistently excellent coffee will be on offer to supercharge visitors, with the addition of a café-style menu crafted by industry darling Maureen Muller.
Tribe Coffee Roasting is a piping hot addition to Scout’s stable of clients, which includes top local décor and lifestyle brands such Plascon, Inhouse Brand Architects, Willowlamp, Indigenus and Probio. Scout provides an integrated communications offering, spanning social, digital and .