Scout is delighted to announce the addition of Choppies to its roster of clients and will be assisting with an sms marketing campaign focused on the Zambian market.
Established in 1993, with the head office situated in Botswana, the Choppies brand has focused on expansion in Sub-Saharan Africa, and in 2008, they finally crossed the border into South Africa with their first store opening in Zeerust, North West. This makes them one of the most prominent retailers in the Sub-Saharan region with more than 144 stores currently situated across Botswana, South Africa, Zimbabwe, Kenya and Zambia.
The vision of the brand is to be a leader in the industry when it comes to providing consumer goods at affordable prices, while also assisting with economic development in terms of local agriculture and businesses. Choppies stocks a variety of imported and local goods as well their in-house brand for customers with a more value-minded approach.
Scout is an integrated communications agency based in Cape Town. The team boasts a range of expertise and offers a broad array of communication strategies spanning social, digital and traditional marketing and perception management.