It is a pleasure to announce that Lauren Shantall (Pty) Ltd Integrated Communications has added The Trading Company at Spice Route to its client list. The appointment came about in 2015 when Lauren Shantall (Pty) Ltd provided media-relations for The Trading Company’s launch.
Situated on the famous Spice Route wine farm in Paarl, The Trading Company is an eclectic space where design talent is celebrated with an array of colours and textures that showcase how African flavour can modernise European styling. The Trading Company stocks an assortment of bespoke items including homeware and limited edition pieces from local designers.
Fitting in perfectly with the artisanal philosophy that Spice Route embodies, proprietor Abgail Bisogno collaborates with local designers to create exclusive items for her store. As the former MD of the Foschini Division for the Foschini Group, her retail experience is evident in the trendy and one-of-a-kind treasures found at the store, from jewellery, cushions and table linen, to unique furniture items and stationery. Her eclectic style can be seen throughout the store, which has a modernised farmhouse feel created by vibrant colours, patterned wallpaper and refurbished old items that were found on the farm.
When asked about her creative flair when stocking and decorating The Trading Company, Bisogno says, “I love merchandising the store and playing with different products and mixing it up to make it interesting for the visitor.”
Scout is an integrated communications agency based in Cape Town. The team boasts a range of expertise and offers a broad array of communication strategies spanning social, digital and traditional marketing and perception management.