Scout is happy to announce its appointment by Fiero Milano Exhibitions Africa (FMEA) to manage the social media, social media marketing, google analytics and content marketing for the Good Food & Wine Show 2017.

The ever-popular Good Food & Wine Show is an annual, three-day long culinary extravaganza held in three South African cities – Cape Town, Joburg and Durban – at three different points in the year. The event incorporates live cooking sessions by well-known chefs, displays and stalls featuring demonstrations and goods on sale, and culinary workshops.

Scout has been tasked with promoting the show’s three regional events across its numerous social media platforms and via a series of topical blogs and articles written for its website.

Early this year, the communications agency handled the social media community management and social media marketing, and wrote the press releases for the Cape Town Art Fair (CTAF), an event also organised by FMEA. This new appointment to work on a second FMEA show is due to a highly successful campaign for CTAF, which saw visitor numbers increase by 4000 compared to 2016 visitor figures. It is also due to establishing an effective working relationship with the client as well as the agency’s previous experience in disseminating engaging content for numerous clients across a wide spectrum of media.

Scout is an integrated communications agency based in Cape Town. The team boasts a range of expertise and offers a broad array of communication strategies spanning social, digital and traditional marketing and perception management.