Situated in Melkbosstrand, Atlantic Beach Estate is one of the most sought after residential estates on the Cape’s West Coast. Forming part of the Blaauwberg Nature Reserve, the estate functions as a natural corridor and wild animals such as buck roam freely through the estate.
The residential side of the estate is comprised of 860 private homes, all of them situated around the Atlantic Beach Golf Course. The estate boasts a clubhouse, a leisure centre with various recreational facilities and a 4-star luxury lodge.
In March 2017, Atlantic Beach Estate enlisted Scout to create informative and promotional content for the residential community’s Facebook page.
Since its appointment, the agency has steadily created a communal social media platform that benefits not only Atlantic Beach Estate’s current residents, but also those members of the outside community looking to move there.
The team at Scout promotes events and functions taking place at the estate’s facilities; informs residents about general matters such as staffing and security; shares images of the estate’s vibrant natural surroundings; and advertises any properties that may come up for sale.
Scout offers a broad array of communication strategies spanning social, digital and traditional marketing and perception management.