Adding a new dimension to the art world, USURPA Gallery in Riviera, Johannesburg, has taken the somewhat intimidating concept of digital art from the constraints of computer or phone screens into a physical space using innovative Samsung Frame Technology.
Established by the powerhouse team of photographer and director Steve Tanchel, operations maestro Adam Trope and multidisciplinary artist Kay Kay Ribane, USURPA is on a mission to empower African artists through a decentralised platform that introduces digital art as a modern form of fine-art investment. NFTs (non-fungible tokens, or digital assets based on blockchain technology) may not be what you associate with fine art, and yet, at their core, NFTs are simply digital versions of artworks that are unique or irreplaceable.
Tanchel and his team appointed Scout to assist with publicising their groundbreaking new ventures, which included a group exhibition titled The New Medium, a display at the inaugural RMB Latitudes Fair, stands at both Decorex Cape Town and Decorex Joburg, and Seth Pimental’s first solo digital exhibition, Pride Comes Before The Fall.
The New Medium, which travelled from Joburg to Cape Town for Decorex Cape Town, featured the digital artworks of twelve up-and-coming South African artists. The exhibition was a masterclass in African optimism driving a narrative change in both the concept of art and how African art can be projected to the world.
Scout has aided USURPA in carving out a space in the South African art, design and decor scene with several dedicated PR campaigns that garnered much attention from local media. ‘It is always exciting when we get the opportunity to work with the minds shaping South African creativity,’ said Scout’s director Lauren Shantall. ‘We are extremely proud to have played a role in opening minds to the new wave of digital art in our country.’
For more information about USURPA visit https://usurpa.africa/.
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