Following a hugely successful 2023 run, Scout PR & Social Media has once again been chosen to promote the prestigious Decorex Africa portfolio. Known for setting the benchmark in the African design and decor industry for more than 30 years, Decorex Africa mounts world-class exhibitions that are built by RX Africa and which take place in two major South African cities.
The annual shows bring fresh and innovative brands to the fore alongside a wide array of talks, launches and interactive displays. Next up is Decorex Joburg, collocated with 100% Design Africa, and taking place from 1-4 August 2024 at the Sandton Convention Centre in Johannesburg.
Scout’s reappointment marks another milestone in a longstanding and prosperous relationship which has seen the agency working with show organisers RX Africa since 2015, focusing on the company’s renowned series of design-related exhibitions. Earlier this year, Decorex Africa scooped three coveted awards at the Association of African Exhibition Organisers (AAXO) Roar Awards, including winning the Best PR Campaign for 2023 for its standout campaign proudly managed by Scout PR & Social Media.
Says Scout PR & Social Media Director Lauren Shantall: ‘We are thrilled about the opportunity to once again dedicate our skills and focus to promoting Decorex’s dynamic and forward-thinking portfolio. Decorex Africa presents a unique opportunity to showcase the cutting-edge trends and inspiring creativity that define design in Africa. We look forward to leveraging our expertise to enhance the visibility and impact of this year’s shows and the hundreds of designers and brands that use this platform.’
Scout PR & Social Media was appointed by Decorex Africa to assist with its 2024 PR campaigns for Decorex Cape Town and Decorex Joburg, which is collocated with 100% Design Africa. In addition, Scout looks after the social media community management, social media marketing, paid and earned influencer campaigns for the shows.
For more information about Decorex Africa visit www.decorex.co.za. For regular updates follow @decorexafrica on Instagram and Facebook and @100percentdesignafrica on Instagram and Facebook.
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