Scout PR & Social Media has been appointed to provide PR support for the annual V&A Waterfront Neighbourhood Awards for the second year in a row, after successfully launching the reimagined awards in 2024.
‘We’re thrilled to continue our relationship with the V&A Waterfront, one of the world’s most inspiring waterfront destinations and one of the jewels of the African continent. We applaud their efforts to highlight excellence within their neighbourhood,’ says Scout’s director Lauren Shantall.
The V&A Waterfront holds its annual awards to motivate and reward its tenants, which include leading local and international brands, as well as emerging, small and medium-sized businesses. This programme is now in its second year after replacing the previous tenant awards that focused solely on customer service.
The awards aim to recognise and reward tenants who demonstrate exceptional quality, creativity, customer service and contribution to the overall visitor experience at the V&A Waterfront. All retail and food & beverage tenants who are part of the V&A Waterfront can enter the awards across all categories for which they qualify. The award categories for 2025, which highlight unique talents and contributions, are:
Sustainability & Impact Award, honouring excellence in sustainability, social impact and empowerment.
Brand & Store Experience Award, recognising stand-outs in marketing, activations, renovations and visual merchandising.
Service Excellence Award, celebrating extraordinary customer service in retail, small business and food service.
Store Talent Award, acknowledging the frontline teams that bring extraordinary to the floor each and every day.
Neighbourhood Champion Award, honouring neighbourliness and ambassadorship in the V&A Waterfront world.
People’s Choice Award, chosen by the general public, who vote in two rounds, to identify the winning store and eatery.
Special Recognition, awarding retail champions and long-lasting tenants.
Retail Excellence Award, personally selected by the V&A Waterfront’s retail executive.
Entries close on Sunday 27 July 2025 at midnight South African time. A distinguished panel of judges who are highly respected experts in their fields has been assembled to review the entries and decide the winners. The awards will be judged anonymously, remotely and independently by up to five judges per category, based on the criteria provided prior to submission.
Judging takes place from 7 August to 16 September 2025. The winners will be announced at an awards evening on 1 October 2025.
For more information on the V&A Waterfront visit www.waterfront.co.za.
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