Scout PR & Social Media is once again working with a repeat client, the V&A Waterfront. This time, Scout is supporting the iconic destination’s Summer Lives Here campaign for the 2025/2026 summer season.
As Cape Town’s most visited neighbourhood, the V&A Waterfront is known for its vibrant mix of retail, dining, culture and entertainment. Each summer, the precinct comes alive with events, installations and experiences that capture the spirit of the city.
Working closely with the V&A Waterfront team since November 2025, Scout is providing copywriting support across multiple touchpoints, including social media content, paid media copy and newsletters right through to January 2026. The work is focused on translating the Summer Lives Here campaign into clear, engaging and energetic messaging designed to inform, inspire and drive engagement throughout the season.
From festive shopping and extended trading hours to live entertainment, family-friendly experiences and large-scale initiatives such as Joy From Africa to the World, Scout’s content has helped bring consistency, warmth and seasonal energy to the campaign’s communications.
The Summer Lives Here campaign celebrates everything that makes the V&A Waterfront a must-visit destination in summer and Scout is proud to be playing a role in helping share that story with audiences near and far.
Follow the V&A Waterfront on Instagram: @vandawaterfront
Follow Scout on Instagram: @scout_pr
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