Anyone planning a day at the V&A Waterfront, or looking to do business there, now has a new place to start. The precinct’s refreshed website is live, and Scout PR & Social Media is delighted to have partnered with the V&A Waterfront team on the words behind it.
As part of the partnership, Scout provided copywriting support across the new website, crafting landing-page content that brings the V&A Waterfront’s diverse offering to life while helping visitors navigate and discover everything the precinct has to offer. From shopping and dining to leisure, events, experiences and more, the refreshed website provides a new digital home for one of Cape Town’s most visited destinations.
The copy draws on the V&A Waterfront’s history, which stretches back to 1860, guiding locals and international visitors from their first visit right through to residential opportunities. A dedicated business section gives residents, tenants and anyone curious about the precinct a closer look at its story through interactive maps and timelines.
Scout is also supporting the V&A Waterfront’s new website with ongoing blog content, developing stories that showcase the people, places, experiences and happenings that make the precinct such a distinctive part of Cape Town.
‘We’re thrilled to have worked with the V&A Waterfront team on such an exciting digital project,’ says Lauren Shantall, Director of Scout. ‘It’s a destination with so many stories to tell, and we are grateful for the opportunity to help put those stories into words.’
To experience the refreshed website, visit the V&A Waterfront website.
- Follow the V&A Waterfront on Instagram and Facebook: @vandawaterfront, V&A Waterfront
- Follow Scout on Instagram: @scout_pr
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