Scout is delighted to announce that one of South Africa’s premier lifestyle stores, Loads of Living, has become a client. Renowned for high-quality homeware, Loads of Living has a particular emphasis on luxurious textiles and stocks an enviable array of linens. The selection caters to a variety of tastes and includes contemporary and classic designs as well as a wide choice of different fabrics and finishes.


With a chain of nationwide stores, Loads of Living is known for offering an immersive consumer experience, using creative flair to style eye-catching seasonal displays that showcase linens and complementary décor items to full effect. Scout has a specialized focus on the décor, design and lifestyle sector and works with clients including Plascon, 100% Design South Africa, Panasonic, Willowlamp, Ergoform and PPC. A wealth of experience and proven track record in showing demonstrable results for clients means that Scout is ideally positioned to provide social media and PR services as Loads of Living seeks to enlarge its market presence and communicate its key differentiators.


Director, Lauren Shantall, says: “I’m thrilled to welcome Loads of Living to our stable of clients. We love the store and its quality offering, which includes some unique items not available anywhere else in South Africa. We believe that both the media and consumers will readily welcome news of these landmark products, which include innovations such as organic memory foam and the thickest, softest towels on the market! What’s more we resonate with the Loads’ premise of offering a premium quality decorator’s solution that is affordable and classy. ”


Scout is an integrated communications agency based in Cape Town. The team boasts a range of expertise and offers a broad array of communication strategies spanning social, digital and traditional marketing and perception management. The company will manage both the Loads of Living PR and social media accounts from 01 September 2015 onwards.