Celebrated carpet-maker Pieter Nouwens started MONN in 2012, heralding a new era in quality carpet manufacturing. MONN’s initial offering focused on a collection of expertly crafted Wilton carpets and innovative, long-format MONN Planc carpet tiles.

In 2016, the carpeting company extended its catalogue to include MONN Bureau, a structured loop-pile, loose-lay carpet tile; and MONN Axminster, which incorporated Nouwens’ expertise in on-demand bespoke broadloom weaving and carpet design into the brand’s existing, ready-made offering. From July 2016, Scout was appointed to manage the introduction of MONN’s newly redesigned corporate identity and the launch of these two new products to the trade media.

Monn Carpets brand advertising shoot. Agency: Platform Creative Agency. Client: Monn Carpets

In 2017, MONN once again showcased the beauty and diversity of its bespoke craftsmanship, launching new rug designs at Africa’s leading design exhibition, 100% Design South Africa, which took place in August 2017. These products are currently available through MONN’s online store at www.monn-shop.co.za.

The company also offers a custom service that allows clients the freedom to have any design expertly translated into a plush rug, which is woven to ensure maximum durability. The MONN design team is also available to develop a complementary selection of unique designs.

Monn Carpets brand advertising. Photographer: Mark Williams.

Since August 2017, Scout has been distributing the announcement of MONN’s four bespoke rug designs to the media, as well as news of MONN’s new carpet cleaning kits. In addition, the communications team now manages MONN’s Google advertising, and is responsible for initiating, growing and maintaining MONN’s Facebook presence.

MONN’s reappointment of Scout is a result of the agency’s experience in creating and disseminating exciting and informative content, via various forms of media, for numerous clients in the design and lifestyle sectors. These include The Rug Company, 100% Design South Africa, Willowlamp, Kat van Duinen and Inhouse Design Studio.