After successfully handling the social media for the Cape Town Art Fair (CTAF) 2017, organiser Fiero Milano Exhibitions Africa (FMEA) has reappointed Lauren Shantall Integrated Communications to handle its social media community management and marketing for the 2018 fair. The 6th edition of the annual event will take place at the Cape Town International Convention Centre (CTICC) from 16 to 18 February 2018.
CTAF is Africa’s most prominent art fair, and features the continent’s foremost galleries alongside their international counterparts. The fair’s aim is to showcase contemporary art from Africa and the African diaspora. The fair also helps to facilitate professional relationships between art collectors, emerging artists, galleries and institutions.
Previously, Scout managed the social media community and marketing, and produced content for the 5th edition of CTAF, which took place in February 2017. This campaign saw a dramatic increase in both online following and real-time visitor attendance figures.
As a result, FMEA then appointed the agency to work on another of its assets, The Good Food and Wine Show 2017. Scout promoted the GF&WS’s two regional events across its numerous social media platforms and via a series of topical blogs written for the GF&WS website.
This recent appointment to manage social media for the CTAF 2018 is the third time that FMEA has elected to work with Scout. This ongoing relationship is testament to having established an effective co-working relationship aimed at achieving best outcomes.
Says agency Director, Lauren Shantall: “It is always gratifying to earn repeat business, as it is a clear sign of a happy client. So we are naturally thrilled to have been reappointed to manage social media for #CTAF18 and look forward to growing this event even further!”