As of May 2018, the agency formerly known as Lauren Shantall Integrated Communications will trade as Scout PR & Social Media (www.scoutpr.co.za). The company has been in existence for close on five years and during this timeframe, it has expanded not only the size of the internal team but also its business interests and client base. The agency looks after communications for household names such as Spier, PPC’s Imaginarium Awards and Carrol Boyes, as well as a range of designer lifestyle brands.
The agency now employs 15 people, has an even larger network of allied suppliers, and an impressive list of exciting clients, many having utilised the company’s services since its inception in 2013. Consistently winning and retaining new business while pursuing industry excellence has been a key factor in the agency’s success.
Earlier this year, the team won the award for Best Social Media at the annual AAXO (Association of African Exhibition Organisers) Roar Awards for longstanding client 100% Design South Africa, South Africa’s leading design trade show. Thereafter, the March 2018 issue of Cosmopolitan Magazine SA listed the 100% Design South Africa Instagram account as one of its top four channels to follow.
Now that the company has successfully moved beyond the start-up phase, it comes “armed with a solid and consistent sense of its strengths. So we feel it is time to consolidate all of this team experience and collective IP under a new banner,” says Lauren Shantall, Director of Scout PR & Social Media.
“Because we’re always looking ahead for our clients, we’ve realised it’s high time for us to future-proof our own business,” she continues. “We’ve reached the stage of our business journey where we recognise that it is better to operate under an umbrella that is not solely invested in the identity of just one of us!”
Earlier this year, Scout PR & Social Media managed the PR for the annual Design Indaba and the social media for Investec Cape Town Art Fair, both of which took place in February 2018. In May the agency welcomed the country’s premier platform for collectible design, Southern Guild, as a new client.