In October 2019, Scout PR & Social Media was appointed to launch KushKush over a period of three months. This lifestyle cannabis platform for women is the first of its kind in Africa. Its online store showcases premium cannabis-related products and provides women with a safe space in which to engage, learn and explore – whether they’re recreational smokers, medical users or even just canna-curious.

KushKush’s founder, Jo Hope, is intent upon demystifying cannabis culture, and Scout has helped to share the company’s message, products and services with a wider audience, thus broadening the conversation around cannabis use in South Africa.