Scout PR & Social Media has a longstanding relationship with international fashion brand Lalela Scarf and we took great pleasure in helping them to launch their new collection of leatherwear and other accessories earlier this year. Our brief was to spread the news about Lalela Scarf’s range of fine leather goods featuring artwork by local at-risk youths – these included practical yet beautiful handbags and luggage tags. The youths take part in Lalela’s arts education programme and help to create Lalela Scarf’s “apparel with purpose”.
The profits from sales go towards funding Lalela’s NPO. We are also proud to have done some pro bono work for the NPO itself over a period of three months – a very worthy cause to get behind!
In 2020, we will be promoting Lalela Scarf into the US and SA markets, with a specific focus on digital PR. Here in South Africa, we will be sharing news of the Winter collection, while the US market will receive the new Spring/Summer line.