In September 2019, Scout PR & Social Media was appointed to drive interior design business Cécile & Boyd’s PR campaigns, working across the company’s three portfolios – retail, lodges and residential. We drew attention to the brand’s longstanding relationship with Singita, where Cécile & Boyd’s award-winning design has set Singita’s properties apart in a highly competitive safari market.

Indeed, in January this year, Singita Lebombo Lodge – designed by Cécile & Boyd – was named by Matador Network as one of the five most spectacular hotels in the world for 2020. During our campaign period, we also highlighted new products at the brand’s retail stores, both of which accommodate the general public as well as members of the trade.