Scout PR & Social Media has a longstanding relationship with 100% Design South Africa, the largest curated exhibition platform for sourcing high-end contemporary design in Africa. As seasoned promoters of local and global design, Scout has been ideally placed to manage media relations around the hotly anticipated high-end annual show, which is held annually at Gallagher Convention Centre in Midrand, Gaureng. The show grew accommodates more than 54 000 visitors over five show days.
As the largest trade platform in Africa for the product design industry, the show includes trade-focused days, drives networking, and runs a dedicated trade business programme. Creative Directors of the event have included Cathy O’Clery and Laurence Brick of Platform Creative and now, in 2020, Anita Bloom of Reed Exhibitions.
In 2019, Scout generated a media campaign worth R51 million for the show, ensuring that it remains top of mind among buyers, media and industry professionals. In addition to managing the PR for the show, Scout is also responsible for managing the social media content and social media marketing for 100% Design South Africa. For this work, Scout was awarded Best Social Media (2018) and a Social Media Distinction (2020) at the AAXO Roar Awards. Scout has successfully steered both PR and social media for the show since the 2015 edition of this event and is proud to be on board once again for the 2020 iteration.