When it comes to preparing the most delectable meals, be it spicy grilled chicken, lamb stew or tangy and flavourful coleslaw, Seven Colours Grill Seasoning™ is the ultimate go-to! The versatile seasoning can be used to pep up all savoury meals and side dishes.
To assist this versatile spice blend in spreading its message of deliciousness, Scout PR & Social Media was appointed to manage social media and influencer marketing in January 2019, when Seven Colours Grill Seasoning™ was still new to the market.
In order to assist customers in sourcing the spice packs in stores, Scout PR & Social Media conceptualised, and developed the Seven Colours Grill Seasoning™ website, which has a handy store-locator tool at its heart. Consumers can simply punch in their home address, and they are directed to the nearest store that stocks Seven Colours Grill Seasoning™.
Scout PR & Social Media then launched an ongoing social media campaign working with local chefs and celebrity home cooks to develop and share recipes using the seasoning. In addition, the agency manages the production of all social media posts, the community management and the boosting strategy for the brand.
Scout PR & Social Media has continued to keep audiences engaged and informed via product news, mouth-watering recipes and the promotion of forthcoming events, such as cooking classes. This has aided Seven Colours Grill Seasoning™ in increasing its social media following and engagement, and has helped increase sales fourfold.