Scout PR & Social Media is pleased to announce that it has been awarded the much-coveted PR account to manage the international and local media communications for world-class wine estate De Toren Private Cellar. Scout was invited to tender and won this account after a complex pitch process against other PR agencies, and will work alongside De Toren’s strategic lead agency PURE Creative.
De Toren Private Cellar is a boutique winery specialising in luxurious, world-class Bordeaux styled wines and is situated on the Polkadraai Hills, overlooking Stellenbosch. De Toren was one of the first-ever South African wineries to grow and produce Bordeaux styled red blends and the very first to ever make use of a gravity-fed cellar. The estate is renowned for meticulous attention to detail when it comes to nurturing its vineyards to grow the perfect berries, and for making organic certified wine through the softest and gentlest of processes.
The result of this labour of love is a range of spectacular wines, which have over the years been awarded the honorary titles of South Africa’s Best Bordeaux Blend, South Africa’s Most Luxurious Wine, and The Highest Ever Rated Wines by the reputable USA publisher, Wine Enthusiast Magazine, to name but a few.
In recent years, De Toren was ranked as one of the Top 10 Red Wine Producers in South Africa by the South African Wine Index and was once again nominated as New World Winery of the Year by the reputable USA publisher, Wine Enthusiast Magazine. These international accolades confirm De Toren as not only South Africa’s most highly rated Bordeaux-style wines, but indeed amongst the world’s finest red wines.
Speaking of the appointment, Scout’s Director Lauren Shantall comments: “We feel excited and tremendously privileged to assist in promoting such incredible showcase wines to a global audience. De Toren truly gives South Africa something to be proud of, and elevates the industry here in the eyes of the world, so naturally, we are extremely proud to be part of the process. De Toren’s focus on extreme care and meticulous attention to detail show in outstanding wines that have been awarded time and time again. We’re definitely raising a glass to celebrate this appointment!”