Catherine Wijnberg’s debut book Sheep Will Never Rule the World is a handy guide to hope, success and happiness. Scout PR & Social Media is assisting with PR for this new publication, including organising the official launch, which was held on 13 August 2020 via a live Webinar hosted by Exclusive Books and moderated by DJ Fix, aka Fix Moeti.

Sheep Will Never Rule the World is published by Quivertree Publications and is a collection of 100 wisdoms that are easy to absorb and apply. This simple but compelling advice is drawn from Wijnberg’s experience in life and business and empowers people with practical skills and resources.

The book was born out of the inspirational greetings that Wijnberg continues to publish weekly on her personal blog. These messages focus your thinking, embolden your self-belief and bring a bit of laughter to your day. The slew of fan e-mail thanking Wijnberg for sharing her insights sent in over the last three years is what prompted the realization that a book could help even more people overcome their hurdles and conquer personal demons.

Herself a successful entrepreneur, Wijnberg is the CEO of Fetola and has experience in starting, growing and operating businesses in five different sectors across three countries. She started Fetola in 2006 with the aim of transforming the local SME sector and her organisation is a recognised, national business growth specialist. Her business programmes inspire others to reach their full potential and make a difference in the world.

In the book, Wijnberg’s expert opinions are illuminated by conceptual – and often humorous – illustrations. These were created by renowned Cape Town-based artist Patrick Latimer, who has been consistently featured in Lürzer’s Archive 200 Best Illustrators Worldwide.

Says Scout Director Lauren Shantall: “It has been really heartening seeing the positive feedback coming in from readers who have just discovered this book. Peppered with humour and self-help tools, Sheep Will Never Rule the World helps you become the master of your own universe. 


Looking for a copy of the book? Sheep Will Never Rule the World is available online and at leading local bookstores.