Scout PR & Social Media has been awarded the title of “PR & Social Media Agency of the Year 2020 – South Africa” at the 2020 Media Innovator Awards. The Media Innovator Awards are held annually and hosted by UK-based Corporate Vision Magazine, a digital platform to support and guide better business practices. Corporate Vision’s awards programmes recognise businesses for doing truly great things within their field.
Corporate Vision is published monthly with the mission to deliver insightful features from across the global corporate world. Launched with an eye towards bettering business practices across the board, the magazine spotlights advances in the HR, marketing, coaching, and recruitment spheres in order to shine a light on the gatekeepers of better business – those that help build and develop, through no small amount of creativity and expertise, an altogether more productive, more efficient world of work.
Corporate Vision acknowledges and celebrates businesses all over the world who strive – every day- to be better than they were. The magazine features companies that innovate, grow, and thrive despite challenges and uncertainty.
With a focused worldwide circulation of over 155 000 business leaders and experts, Corporate Vision is a resource for those who want to remain up-to-date and in-the-know about the latest business news. The magazine is a Proud Member of the Greater Birmingham Chambers of Commerce and the Burton & District Chamber of Commerce, and is a member of the Continuous Professional Development Certification Service.
Corporate Vision’s Media Innovator Awards are not open to public entry but rather, specific agencies are nominated by an inhouse research team, and said agencies must accept the nomination in order to progress to the final round of judging. The in-house research team then creates a case file per nominee which includes various information such as brand history, services, products, articles, social media, presence within the industry, testimonials, etc. Scout PR & Social Media – like all other nominees – was encouraged to provide supporting materials via a supporting evidence questionnaire, but this wasn’t mandatory to the process.
Once finalized, the case file is then passed on to the members of the judging panel who discuss, deliberate and ultimately decide who they believe deserves to win a title within the Media Innovator Awards. This panel casts judgment based on criteria such as client dedication, innovation, business growth, longevity, online reputation, customer feedback and business performance. After concluding the judging process, Scout PR & Social Media was named as the overall winner in its category due to its progressive approach.
“We are naturally thrilled to have been recognised in this way,” says Scout PR & Social Media Director, Lauren Shantall. “We are constantly striving to improve our internal management systems, apply industry best practice, and innovate within our category in order to provide our clients with optimal results. The will to do it better than before, and the responsive agility that a small agency can provide, are part of our DNA. It has always been our mission to deliver a premium service and consistently excellent results at affordable rates for our clients – this is very much part of what makes us a new-wave agency and also makes us even more relevant now as businesses start to recover from lockdown.”
Scout PR & Social Media currently services a range of clients in the lifestyle sector, covering food, décor, design and art. The agency is proud to represent leading brands such as Spier, Decorex, Plascon, Design Indaba,100% Design South Africa, the Liz McGrath Collection, Deli Spices, Seven Colours Grill Seasoning™, Herman Miller and many others.
In addition to being crowned best agency at the Media Innovator Awards, Scout PR & Social Media was awarded a Distinction for Social Media at the AAXO ROAR awards earlier in 2020 and won the AAXO Roar Award for Best Social Media in January 2018. The BWA Regional Awards named agency founder Lauren Shantall the Emerging Entrepreneur of the Year 2016. In addition, she is a Communications Arts Award Winner (USA), a Monde Award Finalist (SA), and a winner of PICA Awards for both Best Publication – Consumer (SA) and Custom (SA).
All the 2020 winners of the Media Innovator Awards will be showcased in a dedicated celebratory edition of Corporate Vision Magazine that will be digitally distributed to its regular circulation of over 155 000 industry professionals from across the globe. As well as circulating the winners’ magazine direct to those inboxes, the winners will also be published on the Corporate Vision website where they are publicly open to view. The 2020 results have yet to be published, but last year’s Media Innovators Awards winners list can be viewed here.