Scout PR & Social Media is pleased to announce that its PR services have been re-engaged by world-class wine estate De Toren Private Cellar. Scout began its working relationship with De Toren in August 2020 after having been invited to pitch for the account against other PR agencies. The Scout team will be working alongside the De Toren marketing team and the estate’s strategic lead agency PURE Creative for another year.
Speaking of the renewal, Scout’s Director Lauren Shantall comments: “Naturally, we’re thrilled to have been re-appointed, especially after establishing and deepening our working relationship with De Toren over the past 12 months. At Scout, we feel privileged to assist in promoting such incredible showcase wines – De Toren truly gives South Africa something to be proud of, and elevates the industry here in the eyes of the world.”
De Toren Private Cellar is a boutique winery specialising in luxurious, world-class Bordeaux styled wines. Situated on the Polkadraai Hills overlooking Stellenbosch and False Bay, De Toren was one of the first-ever South African wineries to grow and produce Bordeaux styled red blends and the very first to ever make use of a gravity-fed cellar. The estate is renowned for meticulous attention to detail when it comes to nurturing its vineyards to grow the perfect berries, and for making organic certified wine through the softest and gentlest of processes.
The result of this labour of love is a range of spectacular wines, which have over the years been awarded the honorary titles of South Africa’s Best Bordeaux Blend, South Africa’s Most Luxurious Wine, and The Highest Ever Rated Wines by the reputable USA publisher, Wine Enthusiast Magazine, to name but a few.
In recent years, De Toren was ranked as one of the Top 10 Red Wine Producers in South Africa by the South African Wine Index and was once again nominated as New World Winery of the Year by the reputable USA publisher, Wine Enthusiast Magazine. These international accolades confirm De Toren as not only South Africa’s most highly rated Bordeaux-style wines, but indeed amongst the world’s finest red wines.