To support local businesses across the board, from one-person SMMEs to corporates, a number of key public, private and NPO stakeholders are joining forces to initiate a “Made in Cape Town” movement that will surface and celebrate products and services of a Cape Town origin.

The “Made in Cape Town” movement is managed by the Craft and Design Institute (CDI) in partnership with the City of Cape Town’s Enterprise and Investment Department. It aims to demonstrate the strength of what can be achieved when public and private entities come together to support the reopening of the economy after lockdown.

‘Through “Made in Cape Town” we are calling on the public and local businesses to tell us what excites them about Cape Town:  is it a locally made product? A food or beverage they associate with the Mother City, or an invention or company that was born here? A unique service, event or adventure? The list of possibilities is endless!’ says Erica Elk, Group CEO of the CDI.

The initiative is going public ahead of the festive season to drive interest throughout the season and beyond, with “Made in Cape Town” calling for public input via a variety of social media platforms, namely Facebook (@MadeNCapeTown) and Instagram (madeincapetown).

From 15 November 2021 onwards until end February 2022 Scout PR & Social Media will be responsible for content production and community management of the social media channels for #MadeinCape Town. The aim is to include Cape Town-based makers across a number of broad-based sectors including tourism, hospitality, industrial manufacturing, IT, graphic design, homeware, jewellery, fashion, furniture, and so on.

 “We call on anyone and everyone to please send us their Mother City Maker content as a Direct Message (DM) on Facebook (@MadeNCapeTown) and Instagram (madeincapetown) so that we can reshare it on the platforms. This campaign is for Cape Town, and we are merely here to support YOU. We believe that taking a hivemind and crowd-sourcing approach is a way to let the people of the city take hold of the campaign in their hearts and minds and become an integral part of it!” says Lauren Shantall, Director of Scout PR & Social Media.

 For more information on the campaign, visit https://madeincapetown.org/.