Cape Town-based Scout PR & Social Media has been appointed as the dedicated PR company for Park Inn by Radisson Cape Town, Newlands and Sea Point’s Radisson Blu Le Vendome, both part of the Radisson Hotel Group.
Commencing July 2018, Scout PR & Social Media will be driving the hotels’ PR campaigns, drawing on its successful track record in hospitality and lifestyle communications. Scout PR & Social Media is responsible for the reputation management and publicity of Park Inn by Radisson Cape Town, Newlands and Radisson Blu Le Vendome, the Agency will be leveraging its close-knit relationships with both South African and international media to solidify the campaigns’ success.
Park Inn by Radisson Cape Town, Newlands and Radisson Blu Le Vendome are dedicated to socially responsible hospitality and driving the agenda of empowering women in the workplace. Scout PR is excited to be partnering with the hotels to provide a platform to communicate these key efforts, underpinning the opportunity to highlight the legacy and dedication to the excellent service offered by both Radisson offerings.
Sam Swaine, Scout PR & Social Media Group Account Director comments, “We are delighted to be working with Park Inn by Radisson Cape Town, Newlands and Radisson Blu Le Vendome, it’s a privilege to be aligned with one of the world’s largest and most dynamic hotel groups. We’re very much looking forward to launching the campaigns this month and curating the Radisson story.”
Scout PR & Social Media specialise in Design, Lifestyle and Hospitality PR and Social Media with current and past hospitality clients including Spier Wine Estate, Chefs, Mulberry and Prince, The Yard, Spice Route, Krone, Babylonstoren, Nandos and Tribe Coffee.